ObjectStar Brings Breadth of Offering to the "Customer Single View" Market

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This study describes ObjectStar and the evolution of the original 4GL into a comprehensive approach for integrating data and creating a single view of customer information. With its current operations being strongest in Western Europe, this makes ObjectStar an interesting vendor to watch, with the potential to successfully challenge much larger vendors.

According to Rob Hailstone, IDC's Western European Software Infrastructure Research director, "Providing a single view of customer data is still a challenge to mature IT organizations, years after the industry first started to address the issue, because of the complex data structures and broad spread of underlying technologies that have to be integrated. ObjectStar appears to be offering a comprehensive solution built on a foundation of mature technology."

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